Marketing Manager

Job ID: 243 | Located in GTA (ON), Toronto (ON), Mississauga (ON) | Sector: Manufacturing | Full-time

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Responsabilities

• Understand the companies position in the marketplace and where key areas for growth opportunities exist. 
• This is accomplished by gathering, establishing and analyzing key market information collected internally and from customers, vendors and industry sources.
• Manage all customer mailing lists classify and establish opportunities for sales growth.
• Develop communications and advertising campaigns to increase brand and overall brand recognition in the marketplace.
• Collaborate with sales management to develop unique selling propositions that address segment needs.
• Support business line strategies to achieve revenue objectives through creative and effective brand development.
• Interfaces with internal staff to ensure a coordinated launch of marketing programs. 
• Track and analyze performance of marketing programs against established sales penetration and revenue goals.
• Review gross margin expectations across customer market segments, business classes and vendors for all margin improvement opportunities.
• Responsible for all web activity and development for the division. 
• Investigate, develop and implement all new alternative channels as they become available.
• Work closely with the branches to ensure that counter designs, promotions and content optimize all sales opportunities.
• Plan, develop and execute marketing programs that generate qualified leads and drive productive relationships with our business partners.

Qualifications

• Degree in Marketing, Business Administration or similar discipline with focus in marketing or marketing communications
• 3-5 years experience in similar position with a proven track record
• Excellent writing, proofreading and editing skills.
• Attention to detail is a must
• Strong proficiency with Office software (Word, Excel, PowerPoint)
• Experience in computer graphics/layout experience (Adobe, InDesign, Photoshop, Illustrator, Acrobat) is an asset.
• Strong presentation skills
• Adaptable, organized and flexible - the ability to handle different problems as they occur
• Ability to multi-task, delegate and assume responsibility for actions and decisions made

Compensation

• 75K - 85K base salary
• Company pension plan
• Full Benefits

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